Hpures whole-house water purifier brand under the kitchen subversive work ︱ breakthrough fresh linear involution, open up a nutritional new track

-Direct Drinking, Intelligence and Home Aesthetics

Hpures Under Kitchen End Ro Water Purifier Value Leadership for Industry Development

AVC data shows that in 2022, the water purifier market retail volume of 31.88 million units, a year-on-year decline of 2.1%, retail sales of 97.1 billion yuan, an increase of 7.9%, of which high-end water purifiers (retail price of more than 8,000 yuan) sales increased by 4.3% year-on-year. High-end has become a trend. How to know and grasp the needs of high-end consumer groups to obtain incremental development opportunities? How to successfully occupy the high-end track to highlight the brand's competitive advantage of differentiation? Is the current industry urgently need to crack the strategic issues.

"Only brands that exceed users' expectations can truly realise high-end breakthroughs."

In the water purifier stock market encountered a development inflection point, Hpures insight into the future trend of high-end consumption and prediction shows a more extraordinary industry significance. Hpures research found that high-end users no longer only care about the size of the water flow, more concerned about the drinking session on the retention of harmful substances in the water filtration, while enhancing the taste. Hpures take the lead in occupying the position of the fresh labels, subverting the traditional. When sorting out the future development of the water purifier market, it is pointed out that there are three main lines: First, the structural upgrading of consumer demand to focus on improving the quality of life. Second, intelligent unstoppable. Third, green environmental protection, digital industry and other policy-driven high-end development."

Strontium Ion Minerals, Creating a Nutritional Track

Hpures water purifier's high-end breakthrough road

Facing the elite families, Hpures continues to pay attention to the lifestyle and consumption needs of urban high net worth people. When Hpures was the first in the industry to realise that the elite group of people are embracing health and enjoying healthy drinking water to obtain a higher quality of life experience, it focused the innovation direction of strontium ion mineral technology on how to realise a new nutritional management function value outside of the functional scenario of water purifiers. When the whole industry is still focusing on thinking about how to further subdivide the track and explore new opportunities in the price of water purifiers, Hpures has completely broken the conventional thinking stereotypes, and established the new functional dimension of nutritional health management as the point of opportunity for Hpures water purifiers to achieve high-end breakthroughs.

At present, Hpures water purifier product matrix covering small household sets, large household sets and intelligent sets have been fully equipped with the new Hpures600-C/800-B under-kitchen end water purifier, direct drinking level revolution, leading the era of healthy pure water.Hpures' support and promotion of the development of the high-end water purifier industry has gained wide recognition from our partners, and this will drive the Hpures will continue to climb in the future and create more high light moments.