Hpures builds a new picture of high-end whole-house water purification,

Under the background of new consumption upgrading, whole-house water purification has become the biggest wind mouth in the home appliance industry. Throughout the development of whole-house water purification, the intelligent upgrade of single product is close to the ceiling, the whole-house system demand output path, began to focus on single product services, to focus on the scene of the comprehensive development of service linkage, and this, too, is the elite consumer groups on the evolution of the demand for ideal habitat. However, looking at the present, the lack of system linkage between single product depth is insufficient, the product style is not uniform, etc. is still the main development of whole-house water purification pain points, which is obviously still a certain distance from the elite consumer groups of the ideal mansion of intelligent requirements.

More integrated depth of whole-house water purification solutions, which is what consumers need. "Villa water purification expert" whole-house intelligent solutions, as well as in the new retail industry, facing the industry structure and ecosystem reshaping, Hpures in the high-end circle made brand expansion, product layout and other aspects of the breakthrough change.

Integrated system and deep water purification is the future development trend of big house intelligence

Along with the cognitive clarity and changes in the product chain of home appliance enterprises, the evolution of water purification single product to whole-house water purification has become an industry consensus. And with the upgrading of consumers' consumption ability, their demand is changing from life-oriented to enjoyment-oriented, which further promotes the development of whole-house water purification.

"The middle class population is expanding, there are also more and more consumer groups pay attention to whole-house water purification, which can be seen in the consumer demand. The current home appliance industry has a very clear trend of brand transfer, based on the Chinese consumers' confidence in the brand, the development of high-end brands have better support, and this part of the consumer population has richer experience, but also has a distinctive consumer characteristics, so the brand is more important to meticulous insight and more rigorous research, to do product development and solution construction.

Now the whole house water purification is too dispersed, a large number of whole house water purification brands, like parts on a car, but the industry lacks the perfect integration of these parts of the whole picture of the over-arching, from the water purification of a single product to become a whole house water purification of the connecting process, will make the user feel very cumbersome, this kind of problem in the villa or mansion and other areas of the space will be exposed to the more obvious."

From the product level, the combination of products between different brands, in the industrial aesthetics of the appearance of the design, it is difficult to achieve visual consistency, which has a great impact on the user's home decorating style, although the set to a certain extent to solve this problem, but at the same time it can also be seen, the current understanding of the set of brands is more in the consistency of the appearance of the set, "a more in-depth understanding of what should be the Consistency in experience, to be more internalised development, based on the scene experience to complete the design of the product function linkage, from a systematic point of view to define the set, planning products, the development of the set or whole-house intelligence, will be more instructive."

"Villa water purification expert" makes the entrance everywhere

At present, although the whole house water purification is in full swing, but most of the brand's exploration of water purification products, and the landing of the whole house water purification, is to achieve the whole category of water purification, behind the need for a full range of water purification products coverage and strong technical capabilities of the support, in this regard, always adhere to the elite crowd to provide high-end whole house water purification solutions for Germany's high-end brand Hpures obviously has a natural advantage. Natural advantages. "Villa water purification expert" is Hpures stand in the front design height, for the industry to bring a new solution. Among them, Hpures central water purification system and aesthetic design is the villa water purification expert in the most core of the two keys, because these two systems through the family environment in all must participate in the process, but also the most important two elements, in order to overarching design concepts, the formation of integrated solutions.

"In the aftermarket, many solutions are difficult to present perfectly, so our solutions must be front-loaded, through more front-loaded design to complete the coordination of docking." The combination with spatial design can produce more front-loaded capabilities. In the existing whole-house water purification solutions, most of them can only achieve the connection function of the basic switch, while Hpures wants to mobilise the deep purification capability of the whole-house water purification itself.

Digital Innovative Marketing to Strengthen Brand IP

At present, along with the profound changes in the retail environment, the consumption mentality and behaviour of Chinese consumers have also undergone a huge transformation. In the era of information explosion, the source channels for consumers to obtain information are more comprehensive and diversified, the communication coverage of content integration and the infinite increase of consumer contacts have made consumers have more accurate knowledge and more unique judgement on brands and products, while consumers, especially the elite consumer groups, are increasingly pursuing quality life, which also makes them pursue more individuality, intelligence and high-end in life consumption. At the same time, consumers, especially elite consumer groups, are increasingly pursuing quality life, which makes them pursue more personality, intelligence and high-end in life consumption. This also puts forward higher requirements for enterprises, how to reach consumers through more social communication, how to let the brand and consumers to produce value resonance, is a common topic for all enterprises to think about.

In this regard, Hpures with the help of digital marketing means, "brand-wide communication" and "channel content planting" double planting way, through the topic of co-creation, content creation, customised thematic content, etc., on the "whole house water purification". Through topic co-creation, customised thematic content and other ways, the concept of "whole-house water purification" and the enjoyment of lifestyle it brings are deeply interpreted; at the same time, with the help of high-quality user power, the set and the intelligent experience of whole-house water purification are displayed on various platforms to cover the high-end groups with home decoration and replacement needs, and resonate with the value of the consumers, which achieves a good dissemination effect.

Online, Hpures is enterprising and constantly pursuing the co-evolution of the brand and consumers. At the same time, for a high-end brand, the digital experience of offline shops is also equally critical, which contains two directions, one of which is in the form of an independent Smart Sense Experience Hall, high-end whole-house water purification is presented in it, so that the user goes to the immersive experience,; the second is the sales chain and online channel cooperation, especially high-end home appliances, the user has to understand the experience, and then purchase, the final contact is just user The final touch point is just an option for users to complete the transaction more conveniently. The digital contact to do more perfect, closed-loop ability is the inevitable trend.

At present, whole-house water purification is a general trend, as the technology development pulse becomes clearer and clearer, the villa water purification expert solutions brought by Hpures will inevitably promote the whole-house water purification in a more high-end direction for profound exploration, and project people's beautiful expectations of whole-house water purification scenarios in the sci-fi mansion into reality.